360° Virtual Tours for Real Estate Industries
There are three main ways to showcase a property and their efficiency has been analysed in a study provided on the vri.mc website:

- Providing only the property’s characteristics (surface, location, …): 24% of visitors are interested in the property
- Providing the characteristics along with photos and videos: 37% of visitors are interested in the property
- Providing the characteristics along with photos and videos, completed by a 360 virtual tour: Interest for the property climbs to 48%
There are currently 30’000 real estate professionals worldwide, in over 90 countries, using virtual tours to showcase their properties. Yet, this only represents 22% of actors involved in the sector!
Using virtual visits should be attracting many more people in this sector, as shown in the following statistics issued by several important real estate websites:
> Realestate.com.au: Virtual tours increase online interactions by 600% and per agent calls by 200%
> Apartments.com: Reach 50% more qualified buyers
> Realtor.com: 50% of visitors spend over two minutes exploring virtual tours
> Se Loger: Property adverts using virtual tours have 3-5x more contact requests