360° Virtual Tours for Real Estate Industries

There are three main ways to showcase a property and their efficiency has been analysed in a study provided on the vri.mc website:

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  • Providing only the property’s characteristics (surface, location, …): 24% of visitors are interested in the property
  • Providing the characteristics along with photos and videos: 37% of visitors are interested in the property
  • Providing the characteristics along with photos and videos, completed by a 360 virtual tour: Interest for the property climbs to 48%

There are currently 30’000 real estate professionals worldwide, in over 90 countries, using virtual tours to showcase their properties. Yet, this only represents 22% of actors involved in the sector!

Using virtual visits should be attracting many more people in this sector, as shown in the following statistics issued by several important real estate websites:
 

Realestate.com.au: Virtual tours increase online interactions by 600% and per agent calls by 200%
Apartments.com: Reach 50% more qualified buyers
Realtor.com: 50% of visitors spend over two minutes exploring virtual tours
Se Loger: Property adverts using virtual tours have 3-5x more contact requests

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